Post by account_disabled on Jan 1, 2024 2:16:38 GMT -5
of web writers and the importance of avoiding them? If you have any questions that were not answered in the article or can think of something to add, tell us in the comments below. Your participation is essential so that we can help you with increasingly relevant advice.We all remember the first kiss, that graduation day or that unforgettable birthday, surely we all remember those unique moments, for a reason, because they generated an experience. Many of those experiences that we remember so much are not necessarily positive, perhaps we also remember the day our team lost that final or when our hearts were broken. But that's what life is about, living both positive and negative experiences.
Like life, brands also seek to generate experiences Clearly those Special Data brands that we follow and consume seek to generate a positive experience in our lives. With the arrival of the digital world and the immediacy of content, plus the constant changes in communications, brands seek to approach their consumers in the right way and do so by all possible means. Not only is consumer satisfaction sought, now connection is sought through experiences, because these are generators of emotions and these, in turn, are responsible for decision making. Today we know that brands that are not digitalized will simply be irrelevant. We can also ensure that brands that do not have the ability to generate positive experiences with their audiences will lose ground to competitors that do.
What is experience marketing? Experience marketing, also known as emotion marketing, is marketing created to evoke feelings. That is, the product or service being sold goes beyond what it really is and is worth more for what it represents. It is no longer a car, now it is freedom. They're not flowers either, now they're love. And it's not a trip, now it's a dream. And so, the products are now feelings and desires. In experience marketing, everything that can evoke a feeling and give us pleasure is brought together. It can be through sounds, smells, images, memories, anything that causes us a positive feeling. Consumption is based on internal feelings , we buy more than we need, don't we? But why is this? Because marketing creates those needs.
Like life, brands also seek to generate experiences Clearly those Special Data brands that we follow and consume seek to generate a positive experience in our lives. With the arrival of the digital world and the immediacy of content, plus the constant changes in communications, brands seek to approach their consumers in the right way and do so by all possible means. Not only is consumer satisfaction sought, now connection is sought through experiences, because these are generators of emotions and these, in turn, are responsible for decision making. Today we know that brands that are not digitalized will simply be irrelevant. We can also ensure that brands that do not have the ability to generate positive experiences with their audiences will lose ground to competitors that do.
What is experience marketing? Experience marketing, also known as emotion marketing, is marketing created to evoke feelings. That is, the product or service being sold goes beyond what it really is and is worth more for what it represents. It is no longer a car, now it is freedom. They're not flowers either, now they're love. And it's not a trip, now it's a dream. And so, the products are now feelings and desires. In experience marketing, everything that can evoke a feeling and give us pleasure is brought together. It can be through sounds, smells, images, memories, anything that causes us a positive feeling. Consumption is based on internal feelings , we buy more than we need, don't we? But why is this? Because marketing creates those needs.