The promotion will be accompanied by the launch

Smartphone games Pablo Begerano Pablo Begerano LEGO’s digital toys are based on the company A physical product that children (and adults) can use to develop digital structures. One of the biggest concerns for toy companies these days is how to capture children's attention more than smartphones and tablets. The appeal of these devices, along with the variety of games available for all ages, has cut into more than just the video game console market. More traditional toys are also affected by the ubiquitous digital world, and their .



Manufacturers must innovate if they want to stay ahead of the curve. Lego is a great example of the toy industry looking to innovate. The success of "The Lego Movie", which was a box office hit in the United States and well received by critics, has brought this well-known Danish toy brand back into the hearts of many.  of a new range Cambodia Telemarketing Data of products called LEGO Fusion. The name Lego accurately sums up the essence of these new toys. The kids still have to build their buildings bit by bit, so far .





Everything is the same. But after building the structure, you place it on the platform and take a photo of it using your smartphone or tablet ( or ). This brings the physical creation into the digital world and creates a free downloadable game around it. In a way, the idea is to bring to life the physical structures that took so much effort to build. One of the games will be based on the facades of houses that will be transformed in a digital world into small cities inhabited by LEGO characters, while in another, building a medieval tower will .